Hi, I'm Adédoyin (pronounced as: Ah-deh-doh-yin)

Hi, I'm Adédoyin
(pronounced as: Ah-deh-doh-yin)

Building Products that Solve Problems and Scale

Building Products that Solve Problems and Scale

Building Products that Solve Problems and Scale

I create thoughtful designs that drive growth through curiosity and strategy.

I create thoughtful designs that drive growth through curiosity and strategy.

I create thoughtful designs that drive growth through curiosity and strategy.

Selected Showcase

Invearn

Invearn – Empowering NSE shareholders to manage their investment portfolio.

Invearn

Invearn – Empowering NSE shareholders to manage their investment portfolio.

Invearn

Invearn – Empowering NSE shareholders to manage their investment portfolio.

Speechify
Speechify

How we boosted premium subscription by 42% in 3 months by redesigning onboarding experience

FitSync
FitSync

ZephySync – Personalizing workout routines, diets, and fitness challenges

TechCaster
TechCaster

TechCaster – Providing exclusive access to curated tech podcasts

About

I'm a multi-disciplinary product designer with 6+ years of experience based in Ontario, Canada. Currently at Pixel Design Co leading design initiatives for payments and financial services products, driving accelerated product growth and streamlined user experiences through enhanced flows and collaborative design processes.

I am driven by empathy and a commitment to user-centered design, aiming to create products that not only meet business objectives but also provide meaningful and engaging experiences for users.

Previously, I held design leadership positions at Africa Prudential PLC and Interswitch Group, where I delivered innovative digital solutions that transformed user engagement and operational efficiency across several platforms.

In my free time, I contribute to open-source projects like Better Web Type and Gutenberg, helping designers and developers explore and master web typography.

Work experience

Pixel Design Co.

Senior Product Designer

June 2024 - Today

Led the creation of BizPaddy, a multi-service appointment booking platform, significantly enhancing user sign-up processes through refined user flows. Facilitated a design sprint to streamline payment processes, greatly improving user adoption rates.

Pixel Design Co.

Senior Product Designer

June 2024 - Today

Led the creation of BizPaddy, a multi-service appointment booking platform, significantly enhancing user sign-up processes through refined user flows. Facilitated a design sprint to streamline payment processes, greatly improving user adoption rates.

Pixel Design Co.

Senior Product Designer

June 2024 - Today

Led the creation of BizPaddy, a multi-service appointment booking platform, significantly enhancing user sign-up processes through refined user flows. Facilitated a design sprint to streamline payment processes, greatly improving user adoption rates.

Africa Prudential Plc.

Product Design Lead

February 2023 - April 2024

Spearheaded the development of Invearn, an app that helps shareholders claim unclaimed dividends and provides comprehensive investment education, and implemented a flagship registrar software to enhance compliance and operational efficiency.

Africa Prudential Plc.

Product Design Lead

February 2023 - April 2024

Spearheaded the development of Invearn, an app that helps shareholders claim unclaimed dividends and provides comprehensive investment education, and implemented a flagship registrar software to enhance compliance and operational efficiency.

Africa Prudential Plc.

Product Design Lead

February 2023 - April 2024

Spearheaded the development of Invearn, an app that helps shareholders claim unclaimed dividends and provides comprehensive investment education, and implemented a flagship registrar software to enhance compliance and operational efficiency.

Interswitch Group

Senior Product Designer

August 2021 - January 2023

Led the redesign of Quickteller Business and WebPay gateway to simplify merchant onboard times and boost user adoption, while optimizing workflows for compliance and customer engagement.

Interswitch Group

Senior Product Designer

August 2021 - January 2023

Led the redesign of Quickteller Business and WebPay gateway to simplify merchant onboard times and boost user adoption, while optimizing workflows for compliance and customer engagement.

Interswitch Group

Senior Product Designer

August 2021 - January 2023

Led the redesign of Quickteller Business and WebPay gateway to simplify merchant onboard times and boost user adoption, while optimizing workflows for compliance and customer engagement.

Guaranty Trust Bank Plc.

Senior UX Designer

April 2018 - July 2021

Redesigned digital platforms for enhanced accessibility and user engagement, and introduced GT VisBanking to reduce bank hall traffic and achieve high customer satisfaction.

Guaranty Trust Bank Plc.

Senior UX Designer

April 2018 - July 2021

Redesigned digital platforms for enhanced accessibility and user engagement, and introduced GT VisBanking to reduce bank hall traffic and achieve high customer satisfaction.

Guaranty Trust Bank Plc.

Senior UX Designer

April 2018 - July 2021

Redesigned digital platforms for enhanced accessibility and user engagement, and introduced GT VisBanking to reduce bank hall traffic and achieve high customer satisfaction.

Design Leadership

Design Leadership

Shipping products is great, but what I find even more meaningful is helping others grow. Looking for 1:1 mentoring with your design career?

I’m here to help! I offer pro-bono mentorship to newcomers in the field trying to get their first designer job, those contemplating switching careers into UX design, or just need help with some challenges you’re facing at work.

Testimonials from my mentees